Job Description - Coordinator, Spanish Communications
Description View created on 12/18/2014

Coordinator, Spanish Communications

FLSA Status: Exempt
Pay Grade: 15
Job Title ID: 102001
Job Series/Job Family: President's Series / Public Information/Marketing/Publications Family

Reports To

Director, Associate Public Information

Job Purpose

Under general supervision, assists in coordinator of the College's public relations activities with emphasis on those targeted for the Hispanic market, including print and broadcast advertising, publication production, media relations, and special events promotions; assist in establishing and maintaining a consistent image for the College; assist in achieving marketing objectives; and perform related work as required.

Description of Duties and Tasks

Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Provides assistance in development of strategic-level marketing communications. Analyzes, synthesizes and recommends best ways to position and disseminate information, ensuring that key messages congruent with institutional and campaign goals reach Hispanic market.
  2. Writes and edits external and internal marketing communications, website content, external communication/marketing initiatives, and other publications, etc., for target audience.
  3. Provides assistance in development and execution of crisis communications in the event of an emergency.
  4. Translates strategic college marketing communications for the purpose of ensuring accuracy of information conveyed in both Spanish and English.
  5. Consults on translations made by others for the purpose of reviewing and editing official college materials for accuracy, context, readability, grammar and style.
  6. Updates and maintains the College's Spanish glossary for internal and external marketing and communications.
  7. Provides assistance in planning and execution of media relations initiatives. Writes, edits, and translates press releases, media advisories, and news features; pitches stories to media; schedules media interviews; prepares faculty/staff for media interviews; and serves as media spokesperson as needed.

Knowledge

Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Skills

Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Computer Skills

Required

Physical Requirements

Work Experience

Required

Preferred

Education

Required

Licenses/Certifications

Required

Other

     Preferred

Safety