Job Description - Coordinator, Marketing Communications
Description View created on 07/28/2014

Coordinator, Marketing Communications

FLSA Status: Exempt
Pay Grade: 17
Job Title ID: 102022
Job Series/Job Family: President's Series / Public Information/Marketing/Publications Family

Reports To

Director, Associate Communications

Job Purpose

Serve as a member of the Public Information and College Marketing team to contribute to the development of materials to educate and inform the public about ACC#039;s mission, people, programs, and services. Research, develop, write, edit, and proofread a full range of marketing materials, including brochures, schedules, web content, catalogs, direct mail, email, letters, collateral, presentations, print and online advertising, and other creative communication materials that achieve departmental and college goals.

Description of Duties and Tasks

Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Generates copy for college communications including brochures, print, TV and radio advertisements, websites,presentations, directi mail, and recruitment collateral .
  2. Provides communication through the project life cycle, from beginning to final evaluation.  Clearly communicates overall deliverables to all team members and provides clear, frequent, and effective communication to key stakeholders.

  3. Edits copy written by others, revising, rewriting, and reorganizing for clarity, comprehension, use of language, sequence of thought, logic, flow, consistency, and effectiveness.
  4. Provides creative leadership on marketing, web, and publication projects.  Researches and prepares creative briefs, collaborates on strategy and web content, and maintains communication with clients.
  5. Works proactively to identify new opportunities in support of comprehensive and consistent brand strategy.
  6. Assists with the college crisis communications plan and implements the components of the plan in the eent of a critical event/emergency.
  7. Researches, gathers, and provides background infomration and campaign deleiverables as needed.
  8. DIrects and supports multiple projects concurrently and effeiciently through the use of project management best practices to ensure goals, deadlines, quality, and budget requirements are met.

Knowledge

Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Preferred

Skills

Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Computer Skills

Required

Physical Requirements

Work Experience

Required

Preferred

Education

Required

Other

Required

Preferred

Safety