Job Description - Coordinator, Senior Public Information & Media
Description View created on 08/27/2014

Coordinator, Senior Public Information & Media

FLSA Status: Exempt
Pay Grade: 18
Job Title ID: 102024
Job Series/Job Family: President's Series / Public Information/Marketing/Publications Family

Reports To

Department Head, Supervisor, or designee

Job Purpose

To increase the positive visibility and image of Austin Community College through the development and implementation of a comprehensive community outreach and media relations strategy.

Description of Duties and Tasks

Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Develops and implement strategic communications and media action plans to strengthen ACC’s presence in local, state, and national media.
  2. Writes and edits news releases and news stories.
  3. Identifies newsworthy topics, develops supporting materials and content, targets the appropriate media outlets and journalists, and pitches those stories to generate coverage.
  4. Cultivates strong relationships with journalists on behalf of ACC, provides rapid response to media requests, arranges and conducts news conferences, and coordinates other media opportunities (interviews, appearances, etc.).
  5. Serves as a point person with the news media on a daily basis, as well as during college emergencies, which may include (but are not limited to) weather events, police incidents, and other institutional crises.
  6. Coordinates the college response to Public Information Act requests and serves as liaison between requestors and college departments and attorneys.
  7. Collaborates with social media coordinator to develop and execute a strategy to build and cultivate media engagement.
  8. Provides media training and other services as needed.
  9. Monitors and measures media mentions. Defines benchmarks and metrics to measure effectiveness of media coverage.
  10. Develops and maintains an expert speakers bureau for media and community outreach.
  11. Develops and regularly updates external PR-related webpages and print materials.
  12. Assists executive director with creating and implementing public relations initiatives that include, but are not limited to, speaking engagements, community presentations, and public relations (PR) materials.

Knowledge

Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Skills

Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Computer Skills

Required

Physical Requirements

Work Experience

Required

Preferred

Education

Required

Preferred

Other

Required

Safety