Job Description - Coordinator, Senior Public Information & Media
Description View created on 07/28/2014
Coordinator, Senior Public Information & Media
Department Head, Supervisor, or designee
To increase the positive visibility and image of Austin Community College through the development and implementation of a comprehensive community outreach and media relations strategy.
Essential duties and responsibilities include the following. Other duties may be assigned.
Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
Mastery knowledge of reporting, interviewing, and editing principles, practices, and techniques.
Solid understanding of public relations planning and best practices.
Awareness of community college’s role in higher education.
Familiarity with federal and state laws impacting college communications. Includes the Texas Public Information Act, Federal Educational Rights and Privacy Act, and the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act.
Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.
Ability to produce high quality work in a fast-paced environment while managing multiple projects and deadlines.
Excellent writer/editor across a variety of media (news releases, talking points, print publications, web, social, etc.)
Demonstrated ability to respond quickly and effectively to a variety of situations.
Highly effective project management, prioritization, multi-tasking and time management skills.
Ability to remain calm and clear thinking under stressful circumstances.
Ability to present complex matters in a clear, concise way.
Ability to have credible, positive personal impact with media representatives and at the college’s senior management level.
Ability to maintain confidentiality of work-related information and materials.
A high degree of tact, discretion, diplomacy, and people skills with a demonstrated ability to interact effectively with all levels of the college.
Effective public speaking skills.
Maintaining an established work schedule, including some evenings and weekends.
Effectively using organization skills with follow-through.
Demonstrated proficiency using standard office software applications. Demonstrated proficiency using common social media applications.
Work is performed primarily in a standard office environment.
Work requires occasional travel within the Central Texas area.
Subject to standing, walking, sitting, bending, reaching, kneeling, pushing and pulling.
Three (3) years work experience in print, broadcast, web-based communications, media relations, public relations, and/or other related work experience.
Experience in higher education marketing or public relations.
Demonstrated experience pitching and placing stories.
Background in daily TV news, print, or online journalism environment.
Bachelor’s degree with a concentration in communications-related areas, marketing, public relations, or behavioral sciences.
Reliable transportation for Central Texas travel.