Job Description - Director, CE Business & Marketing
Description View created on 09/01/2015

Director, CE Business & Marketing

FLSA Status: Exempt
Pay Grade: 20
Job Title ID: 203503
Job Series/Job Family: Workforce Education & Business Development Series / C.E. Business Operations Family

Reports To

Executive Dean, Continuing Education

Job Purpose

To direct all business operations and marketing initiatives for Continuing Education (CE) and provide strategic planning and analysis for program development and implementation. 

Description of Duties and Tasks

Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Oversees all CE  business operations including: supervision of student registration staff; certain invoicing an payment functions;  prepares  reports on room utilization/availability, space, fixed assets, monthly financial progress and enrollment trends, contract, grant, and other financial activity, accreditation, budget recommendations and preparation, collects data for quarterly Coordinating Board reports; and develops long-range plans for department using fiscal forecasting and enrollment trends.  Develops, writes, and implements operating policies, procedures and practices.  Assists with student and staff complains and resolutions and follow-up. Ensures updates of CE website.
  2. Conducts CE  payroll functions.

  3. Directs all CE program marketing plans and initiatives, develops written and verbal communication and outreach strategies and sales campaigns, conducts presentations to community partners and clients and to ACC departments.  Develops strategic planning for CE program growth, analysis, and makes recommendations.  Participates in various external CE activities and events.  Coordinates with the college's marketing department on various CE marketing materials and strategies.
  4. Conducts strategic planning for department.  Conducts research and analysis on CE programs and makes recommendations for improvement of CE processes and programs.  Assists with development of new CE  programs and space acquisition.  Initiates and manages special projects and assignments. 
  5. Assists with departmental goal progress, program development, department-wide organizational issues, policies, practices, procedures, and standards.  Oversees CE curriculum as outlined in the Guidelines for Programs in Workforce Education, SACS,  and other accreditation agencies.  Assists Executive Dean with special projects.

  6. Serves on appropriate committees such as customer service and  CE process improvement.  May represent Executive Dean at meetings.


Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.




Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.


Computer Skills


Physical Requirements

Work Experience