Job Description - Executive Director, Public Information & College Marketing
Description View created on 11/24/2014

Executive Director, Public Information & College Marketing

FLSA Status: Exempt
Pay Grade: 99
Job Title ID: 22123
Job Series/Job Family: Administrator Series / Administrator Family

Reports To

President

Job Purpose

Responsible for providing leadership in planning and implementing a college-wide strategic marketing and public information program to promote the College to its various stakeholders, including current and prospective students, taxpayers, and the general public. Develops annual advertising, publications, marketing, and promotional strategies designed to increase enrollment, ensure student access, and highlight and advance the programs and services of the College. Serves as key spokesperson for the College.

Description of Duties and Tasks

Essential duties and responsibilities include the following. Other duties may be assigned.

  1. Oversees Media Relations, Public Information, Marketing and College Relations. Manages the College's advertising, publications, web communications, graphic design, promotional events, and word processing services.
  2. Chairs the Marketing and Outreach Committee, providing leadership in the development of a integrated marketing and communications plan that promotes enrollment, responds to statewide "Closing the Gaps" participation goals, and publicizes student and faculty successes.
  3. Chairs Web Committee, providing leadership in seeking broad, college-wide input on strategies for the College's website.
  4. Works with College's advertising agencies to develop and place broadcast advertising campaigns in local media.
  5. Provides editorial oversight on major publications of the College, including the course schedule, newsletters, and recruitment materials.
  6. Provides speechwriting assistance to the President and other College officials as appropriate.
  7. Provides leadership in the development and implementation of an active internal communications program for employees and students.
  8. Coordinates the College's official response to open records requests; works with College's attorney to ensure compliance with Texas Public Information Act.
  9. Represents the College on community organizations, as appropriate.

Knowledge

Must possess required knowledge and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Skills

Must possess required skills and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

Required

Computer Skills

Required

Physical Requirements

Work Experience

Required

Preferred

Education

Required

Preferred

Safety