Syllabus
Introduction to Mass Communications

Syllabus Sections

Publish Date

08/18/2010 13:37:52

Introduction to Mass Communications

COMM-1307

Fall 2010
08/23/2010 - 12/12/2010

Course Information

Section 001
Lecture
TTh 10:35AM - 11:55AM
NRG4 4204
Sallie Sharp

(512) 223.4908

Office Hours

No office hours have been entered for this term.

Course Subjects

 

                                                        

S Y L L A B U S

 

INTRODUCTION TO MASS COMMUNICATION  

COMM 1307

Northridge Campus

Section 16462 LEC 001

Fall 2010

TTH 10:35 a.m. – 11:55 a.m., Room 4204

 

MANDATORY: You are responsible for reading the information contained in this syllabus and for adhering to the guidelines and policies explained in it. When you email instructor, your subject line always should include the designation NRG1307 so it will not be flagged as SPAM by email.  If you have questions, contact the instructor via email during the first week of class.

 

 

I. Faculty information

Sallie Sharp, Ph.D. (University of Texas), J.D. (Georgetown University), M.A. (Harvard University), B.A. (LSU)

  • Office Location: NRG 4101B, 512-223-4866

      See www.austincc.edu and follow links to

      Northridge campus for map.

  • Office Hours: [Email if you know you are coming by so I can reserve the time for you.] 

Tuesdays and Thursdays 7:30 a.m. – 9 a.m.

Thursdays noon – 2 p.m.

      Northridge campus, Room 4101B

  • Email: ssharp@austincc.edu    You must sign up for ACC student email so I can contact you via Blackboard.
  • Cellular telephone:  512-826-6777 (Brief messages only, please.)

 

1

 

 

II. Introduction and purposes of the course

           

Course description:  Introduction to Mass Communication examines the basic factors affecting mass communication. The course content is designed to help students develop a foundation for understanding the mass media and the dynamics that affect the messages the media transmit.  The course examines media technology and the historical development of each of the major mass media, including newspapers, magazines, books, radio, television, film, recorded music, and the Internet. The course examines the tumultuous media transition that is underway, including evolving media economics, the increasing dominance of digital media, fading media industries, and continuing changes in underlying structures of media industries. The course examines the major content disseminated by the mass media including news, public relations, advertising and entertainment.  Also examined in this course are media audiences, media

 

effects, the global mass media, media and governance, mass media globalization, and media law and ethics. 

 

 

 

III.  Instructional materials

 

            Textbook 

Vivian, John    The Media of Mass Communication 10th ed.  This is the required reading text for the course. 

ISBN 13: 978-0-205-69305-4

ISBN 10: 0-205-69305-9

Blackboard– sign up via ACC portal page and follow lengths for Blackboard.    http://irt.austincc.edu/blackboard/stlogin.html

ACC student email:  You must immediately sign up for ACC email. It is the only way I have of contacting you via group emails on Blackboard.

            Supplemental materials:  As posted on Blackboard, including video clips, news footage, news articles, advertising clips.

                                     

             

 

IV.  Grading policy

 Final grades will be calculated in the following manner:

 

                        3 unit exams @ 100 points each                                            300

                       

                       

                        Review Questions and concepts, terms and people15

                        (See below)

 

                        Extra credit will be offered during the semester.

 

           

Each of the examinations may include multiple choice, true-false, matching or short-answer questions.  The majority of exam questions are to be completed on a Scantron sheet. No retests are permitted.  For students who prefer to take exams in the NRG testing center, I will place copies of exams in the testing center on the testing date. Please inform me prior to exams if this is your preference.

            Letter grades are not given on exams, only points.  Points are combined at the end of the semester to determine the final performance (letter) grade using the grade point scale below.  There are no extra credit assignments, except as indicated above.

 

                         

 

 

FINAL GRADING SCALE based on total points:

                                    300-270                                   A

                                    269-240                                   B

                                    239-210                                   C

                                    209-180                                   D

                                    below 180                                F

 

            Checking Your Media Literacy questions and key terms extra credit:  Students may earn 15 points toward their final total point count by completing Checking Your Media Literacy questions and key terms for each chapter.  Each chapter sub-section ends with Checking Your Media Literacy questions, and each chapter’s end review materials includes a vocabulary list of concepts, terms and people. Complete the Checking Your Media Literacy questions and briefly define the key terms as you do the reading for the course. I recommend that you keep a running list of question responses and key terms on your computer. Email me the document after you take the exam at the end of each unit, on the deadline contained in the syllabus. This is an opportunity to have 5 points added to each exam grade.  (15 ÷ 3) If you wait to do these questions the night before they are due, they lose their value as a study aid.If you miss one of these deadlines, I reserve the right to decline to accept your homework. 

 

The way this works is this:  If you score a 78 on an exam and submit the Checking Your Media Literacy questions and key terms on schedule, your grade automatically is raised to a grade of 82. 

           

 

 

V.  Classroom management

 

Students must comply with all Austin Community College rules and regulations.

            A.  Class participation:  Students are expected to come to class having read the appropriate readings and prepared to partake in class discussions.  Proper classroom behavior is required at all times.

            B.  Attendance: Your consistent attendance is essential to your success in this course and is required.  If you are absent without medical excuse more than three times, I reserve the right to withdraw you without notice, although I will make attempt to contact you via email to inform you of your withdrawal from the class. Attendance is checked at the beginning of each class period.  ACC’s stated attendance policy:  A student at ACC is expected to attend classes in order to progress satisfactorily toward completion of course objectives. Class begins at 10:35 a.m.  Please be on time.  You are counted absent if you are late more than two times.

CLate work and make-up work and tests:  Late work will not be accepted without prior approval.  Make-up work will not be allowed.

            D.  Cellular telephones, pagers and email must be turned off during class time, unless you have obtained instructor permission to leave your device on due to an emergency. No texting, period.  Instructor will ask you to leave the classroom if this classroom courtesy rule is not observed.

 

            E.  Scholastic honesty:  All work submitted in this course should be your own; violation of ACC rules against plagiarism or collusion could cause you to receive a failing grade for the course.  Acts prohibited by the college for which discipline may be administered include scholastic dishonesty, e.g., cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work.  Academic work submitted by students shall be the result of their thought, research, or self-expression.  Academic work is defined as, but not limited to, tests and quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations; and homework. 

            F.  Students with disabilities: Each ACC campus offers support services for students with documented physical or psychological disabilities.  Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes.  Students are encouraged to do this three weeks before the start of the semester. 

            GWithdrawals:  If a student is not performing at a passing level in this class, he or she should withdraw from this class. The withdrawal deadline for the Fall 2010 semester is November 18, 2010.  Students who wish to withdraw must do so in writing at any ACC Admissions and Records Office.  Although the instructor reserves the right to withdraw students (See Attendance requirements, above), it is the student’s responsibility to withdraw from this class.  Students who stop attending class and do not officially withdraw may receive a grade of “F” for the course.  No incompletes will be given in this class.

           

 

           

CALENDAR OF ACTIVITIES AND DATES

(Instructor may modify calendar as semester progresses.)

____________________________________________________________________________

 Begin Unit #1  MASS MEDIA

(Week 1)

August

24        Introduction to course content.  Activate ACC email, if you have not done so. Email me from ACC email account today. If you do not hear from me, let me know.

 

26        Chapter 1: Mass Media Literacy

            Go to NYtimes.com and sign up for free New York Times electronic edition.  Set radio            

            to 90.5 (public radio station KUT in Austin).  Sign up for Austin American Statesman online at austin360.com.  Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

 

(Week 2)

 

             

31        Chapter 2: Media Technology.   Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

September

 

2          Chapter 3:  Media Economics. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam. (Week 3)

 

7, 9      Chapter 4: Ink on Paper.  Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

 

(Week 4)

14, 16 Chapter 5:  Sound Media. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

           

Video Lesson: Visions of Light.

 

(Week 5)

21, 23   Chapter 6:  Motion Media. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

             Unit #1 exam available in Northridge Testing Center from September 23-27.  Please review testing center guidelines so you are permitted to sit for exam in testing center.

 

 

Checking Your Media Literacy questions and key words must be emailed to me by midnight September 27.

 

______________________________________________________________________________

Begin Unit #2 – MASS MESSAGES

(Week 6)

 

28        Chapter 7: New Media Landscape. Complete Checking Your Media Literacy questions and key terms. Use for exam preparation and submit to me for extra credit after exam completed.

 

 

30        Chapter 8:  News. Complete Checking Your Media Literacy questions and key terms. Use for exam preparation and submit to me for extra credit after exam completed.

 

 

 

 

(Week 7)

October

 

5, 7      Chapter 9:  Entertainment. Complete Checking Your Media Literacy questions and key terms. Use for exam preparation and submit to me for extra credit after exam completed.

 

 

 

 

(Week 8)

12, 14  Chapter 10: Public Relations. Complete Checking Your Media Literacy questions and key terms. Use for exam preparation and submit to me for extra credit after exam completed.

 

 

 

 

 (Week 9)

 

19, 21  Chapter 11: Advertising. Complete Checking Your Media Literacy questions and key terms. Use for exam preparation and submit to me for extra credit after exam completed.

 

 

 

(Week 10)

 

26, 28  Chapter 12: Mass Audiences. Complete Checking Your Media Literacy questions and key terms. Use for exam preparation and submit to me for extra credit after exam completed.

 

 

 

 

Unit #2 exam available in Northridge Testing Center from October 28 – November 1. Please review testing center guidelines so you are permitted to sit for exam.

 

 

Checking Your Media Literacy and key terms for unit #2 must be emailed to me by midnight, November 1.

 

 

Begin Unit #3 MASS MEDIA ISSUES

(Week 11)

November

 

2, 4      Chapter 13:  Mass Media Effects. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

 

 

(Week 12)

9, 11    Chapter 14: Media and Democracy. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

(Week 13)

16        Chapter 15:  Mass Media Globalization. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

18        Chapter 16: Media Law. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

            Last day to withdraw from course with “W.”  Student is responsible for initiating withdrawal on or before this date.

 

(Week 14)

Thanksgiving  Week

 

 

(Week 15)

 

30        Chapter 17: Ethics. Complete Checking Your Media Literacy questions and key terms before class.  Use for exam preparation and submit to me for extra credit after exam.

 

 

 

Unit #2 Exam available in Northridge Testing Center from Nov. 30 – Dec. 7.  Please review testing center guidelines so you are permitted to sit for exam in testing center. Testing centers often are very crowded during final exam periods. Plan accordingly.

 

Checking Your Media Literacy and key terms must be emailed to me by midnight December 7.

 

 

 

 

 

 

             August 17, 2010